Hiring an agency sounds tempting, but can you achieve results alone? We break down DIY tactics vs. professional support, helping you decide based on goals, time, and resources.
When to Go the DIY Route
If you’re budget-conscious, tools like HubSpot Academy (free courses) and Semrush (7-day trial) equip you to run campaigns independently. Example: A startup founder used YouTube tutorials to launch Facebook Ads, achieving a 3x ROI by targeting niche audiences. Self-learning works if you’re willing to invest time.
When an Agency Adds Value
Agencies excel in scaling campaigns and handling complexity. For instance, a mid-sized e-commerce brand hired an agency for cross-channel optimization (Google Ads + TikTok), increasing sales by 60% in one quarter. Agencies also save time—ideal if you lack bandwidth to manage algorithms and A/B tests daily.
Conclusion:
The choice hinges on your goals and capacity. Beginners can start DIY but should consider agencies for advanced strategies or time-sensitive projects. Always audit agency proposals against your ROI expectations.